Miller introduces camouflaged beer cans
September 25th, 2008, 1:35 pm · Post a Comment · posted by davewoodfill
Don’t you hate it when your beer gives away your position just before you take down a 12-point buck?
Miller High Life, the self-fancying “Champagne of Beers,” hears you and wants to help by selling limited edition camouflaged cans of their beer.
“We received a lot of positive feedback from the launch of last year’s limited-edition, blaze-orange High Life cans, so this year’s outdoor-themed packaging is a way to continue that tradition, and include an even broader array of outdoors activities,” said the company’s senior brand manager Kevin Oglesby in a press release.
The incognito cans of High Life and High Life Light will be available in 24 and 30-packs from Oct. 1 to Dec. 31.
The company said the promotion is a nod to outdoor enthusiasts who make up a large part of their customer base.