Krispy Kreme; show us the love
April 28th, 2008, 2:23 pm · Post a Comment · posted by David Woodfill
Krispy Kreme Doughnuts officials are offering a lifetime supply of free glazed doughnuts to anyone who can prove they are the chain’s top fan.
The stunt is aimed to market the company’s second foray into the Valley after its abrupt departure from the state nearly two years ago. The company closed its eight Arizona locations — three of which were in the East Valley — in late 2006 after the franchise owner filed for bankruptcy protection and left as many 320 workers jobless.
The first grand re-opening is set for May 13 at a previously shuttered Krispy Kreme store near Superstition Springs Center at Power Road and U.S. 60. Franchise owner Dan Brinton said he’s planning to open five more doughnut shops in Tempe, Scottsdale, Chandler and Surprise over the next two years.
“The ‘Arizona’s No. 1 Krispy Kreme Fan’ contest is a fun way to include the community and re-create brand awareness,” Brinton said in a press release.
Doughnut lovers can enter the contest, which lasts until May 7, by posting a video of themselves on the Web site YouTube.com explaining why they are the brand’s biggest fan. Officials said they will announce the winner May 9.
For more information, call (480) 325-6789.
