GoDaddy Goes Fuzzy
April 9th, 2008, 9:16 am · Post a Comment · posted by Tony Natale
No tight tank tops or unzipped jackets, thank you.
The latest Go Daddy TV commercial features a smiling young girl, fully-clothed and who looks like she’s about to sell a box of Girl Scout cookies.
However, the pre-teenager is selling GoDaddy.com so viewers will buy a domain name from the Scottsdale company.
“Everyone has a dream,” the girl tells viewers. “Build yours today with a domain name from GoDaddy.com.”
This pitch is made after she is given a checkered flag from her heroine, auto racer Danica Patrick - and after the little girl beats a bunch of boys racing her go-kart as she aspires to become another Patrick.
“It just shows that Danica is a role model, that she is certainly an inspiration to many female athletes and it plays on that,” said CEO and GoDaddy founder, Bob Parsons. “In this particular case the little girl’s a kart racer, but there’s women in all sports that look up to Danica as someone who has competed with boys and is making it.”
The ad, which debuted April 6 during ESPN’s broadcast of the IndyCar St. Petersburg Grand Prix, is a big switch from some of GoDaddy’s provocative bids for customers. Like the one featuring shapely GoDaddy Girl Candice Michelle at a young man’s doorway. Or, that famous commerical during the Super Bowl when, oops! the brastrap slips. That one drew a lot of attention as well as many new domain names for Parsons, who labled it “GoDaddyesque.”
“There are many sides to us, and this commercial just shows one of them,” Parsons said.
