Inside East Valley Business

Just the thought of Super Bowl XLII’s big boost to the local economy is making local tourism leaders salivate over getting another one.
And the bonanza may have been even bigger than originally thought.
Super Bowl Host Committee president Bob Sullivan has been pestering ASU Sports Business Program executive director Ray Artigue for the results of an economic impact study as Sullivan tries to sell local businesses on the benefits of going after the 2012 game.
The study is expected to be completed by month-end.
But Sullivan said he got a hint from Artigue that the final figure is “well over the $400 million” predicted.
“Ray smiles when he tells me, ‘You’ll be happy with the numbers,’” Sullivan said.

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