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Inside East Valley Business


News and notes from the Tribune business desk.


Fly with Maisy

February 29th, 2008, 2:24 pm · Post a Comment · posted by Donna Hogan

  Hometown airline US Airways plans to give out reading/workbooks aimed at the kindergarten crowd on flights throughout March.

 Pint-sized passengers or adult travelers with a tot in mind can snag a copy of “Come Fly with Maisy” en route to their destination.

 Maisy is a friendly mouse that is a fiction favorite of the pre-school set. Author Lucy Cousins took excerpts from her Maisy tales to compile the book for Reading is Fundamental, an early childhood literacy campaign..

 The organization’s Read with Kids Challenge encourages people to read with children during March, April and May in hopes of logging 1 million reading minutes nationwide.

 Those who do can log in their reading times online at RIF.org and qualify for a drawing with a grand prize of a Disney World family vacation.

 Besides giving away an expected  80,000 books, US Airways plans to stage reading rallies in hub cities, including Phoenix.

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